Leading the way to where character meets purpose and destiny

Our Mission

The National Character Association (NCA) is leading the way for Americans to discover and develop the attributes that strengthen and secure our nation.

Here at the NCA, we believe that America is an exceptional nation. This country was founded and born under the protection of Providence and on timeless first principles identified by our founding fathers. America’s unique character and spirit has made us a Beacon of Hope – leader of the Free World.

The Importance of Character

70% of colleges said positive character attributes were of "considerable" importance in admissions.

A review of 52 studies showed that character education decreases school violence.

A 2023 Wall Street Journal Poll showed a 32% drop in the level of patriotism over the last 25 years

The U.S military is unable to meet its recruiting goals – just 23% of young people can meet the services’ fitness, educational and moral requirements.

“Character is Power”

— Booker T. Washington

What We Do

At the NCA, our job is to empower every American to:

Understand & Appreciate our rich national heritage and our unique purpose & destiny

Bring moral strength & clarity to every sphere of national life

Protect & Defend our founding principles & governing precepts

Recognize & Celebrate strong character where it exists

"Within the character of the citizen lies the welfare of the nation."

— Cicero

Ways to Get Involved

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